THE WORDS ARE USED LOOSELY, AS SYNONYMS WITHOUT UNDERSTANDING,
THE SUBTLE CONTEXTUAL DIFFERENCE BETWEEN THEM.
COMPETENCE IS THE CAPACITY TO PERFORM A SPECIFIC TASK SUCCESSFULLLY,
WITHIN A SPECIFIED TIME FRAME.
COMPETENCIES ARE THE MICRO-SKILLS. THESE COMPRISE OF SEVERAL
ABILITIES TO ENHANCE THE EFFECTIVENESS OF THE TASK-COMPLETION.
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About twenty years ago, I had to deposit a large amount
of cash, in
a bank. It was to ensure timely payment of bonus to the employees,
of my factory. I had a very unsavory experience.
It was a typical Pune based Bank, and I operated an account with them
solely due to the proximity of the workplace. Certainly not for the
service they were rendering.
It must have been just 5-30 p.m. and I hurriedly tendered the cash
to the receiving cashier.
He nearly barked at me, “ Don’t you have a watch?”
I swallowed hard.
“It is nearly, the closing time, I can’t accept any cash
now, scram!” Cashier scowled.
“ It is just about 5-30 .I assume it should be a welcome transaction,
for a Bank to receive cash. Besides it is late in the evening and
I can’t possibly stash it at home. It is a security risk ”I
pleaded politely.
To no avail.
He did not accept the cash, and I had to trudge home from the bank,
with the cash. Lousy service, and a poor performance on the part of
the Cashier.
Performance is the result of an integration of knowledge, skill and
attitude of an individual. Competency is an ability to perform a task.
Competency consists of two parts:
1. Task related
2. Human relations.
TASK RELATED
When working in groups, and dealing with customers, one has to take
into consideration the consequence of one’s actions. While performing
your own task, how do the individual’s activities affect the
collective outcome, i.e. service to the customer?
If this is ignored then all group- activities will end up in chaos.
There are hierarchical levels of competencies, assumed.
The cashier was operating from level” zero “of competency.
At zero level, you operate from emotions only. It
is the predetermined response to a stimulus. Same as Pavlov’s
dogs. They will salivate at the ring of the bell. This is done subconsciously,
or at a spinal level. No thinking at all. All actions are, conditioned
reflexes.
“When you have a hammer as the only tool, you
perceive all problems as nails.” So said, Abraham Maslow, the
great behavior scientist.
HISTORICAL BACKGROUND
In U.K. it was felt that the Germans had developed
their managerial skills better. Germans coming out of their education
system were better equipped to face the business responsibilities.
To address the lacuna, in the system squarely, in UK, they started
standardizing the skills through National Vocational Qualifications.
The idea was that with the GOVT. FUNDING AND interaction FROM INDUSTRIES,
SOME BASIC QUALIFICATIONS AND SKILLS COULD BE DEVELOPED IN STUDENTS
THROUGH TRAINING, AND ASSESSED, objectively. There were certifications
awarded after attainment of the required skills.
Motor skills were more a matter of concern then. Not much thinking
was involved in acquisition or practice of motor skills.
However later it was observed that in addition to this there is a
certain ability which is needed to be developed and it was termed”
general ability” then.
The general ability implied some thinking in addition to just the
rote skills.
To quote the example of the cashier again, it would be the ability
to count currency notes accurately and speedily. No thinking.
David McClelland, the famous Harvard professor first
used the word competency in his work on Motivation.
“ Underlying characteristics OF AN INDIVIDUAL WHICH ARE CAUSALLY
RELATED TO EFFECTIVE OR SUPERIOR PERFORMANCE IN A JOB.”
.
DIFFERENT LEVELS OF COMPETENCY.
The next day I visited the Bank, to narrate my predicament,
and register a protest.
The Manager patiently heard the entire episode.
“ We shall look into the matter. “ The Manager, said unapologetically.
At this level, there is no strategy involved. They
will look up the rulebook and interpret the action etc. When they
encounter any new situation, they will take impromptu, or impulsive
decisions. They acquire their competencies by trial and error, only.
No cognition, or cerebral activity.
Later I shifted to Baroda. I opened an account with
ICICI Bank. I had to send a Demand Draft to Pune. The office time
was over. It was a Saturday. Sharing my concern and urgency, the Bank
offered to reach the DD to my residence, even after office hours.
“You can give a cheque drawn in favor of ICICI Bank, and include
the commission charges, specified. “
What a relief, to have such a delightful service, when you are hard
pressed for time.
At this level, of competency, the context is studied and experienced,
by the person .The individual operates from his cognitive framework
.He has grasped the knowledge conceptually. Can transgress the rulebook
and perceive the problem holistically. He can anticipate the consequences
of the actions he is taking. I am sure he would have instructed the
representative to effect delivery of DD only after receiving and verifying
the cheque.
Cerebration before actions reduces the pure emotion oriented acts,
so also the trial and error approach to competency.
When technology employed in transacting businesses is, at steady state,
competencies at level zero or level one; are adequate to meet the
demands. These levels of competencies respond only to the context,
dealt with.
When next in Pune I opened an account with ICICI Bank
despite their inconvenient location. I closed my earlier Pune Bank
account.
I UNDERSTAND ICICI BANK IS ONE OF THE FEW INDIAN BANKS
ALREADY TAKING STEPS TO BE A GLOBAL BANK.
THE HIGHEST LEVEL OF COMPETENCY.
In Pune, a Multinational Bank, approached, and offered venture capital
to an innovator to pursue manufacture and marketing of his promising
new product.
As you will notice this stands out in stark contrast to the non-acceptance
of the cash, by the Bank in Pune. Here the Banker is operating from
the highest level of perception of his job. That is to deploy the
funds effectively. He is accurately assessing the competence of the
innovator, taking calculated risks to optimize returns.
At this level of competency, one stands out of the activity and objectively
looks at it. One has to reflect on one’s own working, evaluate
the same and institute corrective actions wherever called for. This
is the highest level of professional COMPETENCY.
. Past experiences are objectively studied and reflected on. The past
is extrapolated and future conceptualized with respect to the present
context. Visualizing is expected here. The competency here is generic
in nature and abstract. It can be applied to any situation, not encountered
before.
This level of competency is relevant for today’s context of
global business.
.
M S RANADE.
Email: mranade@vsnl.com
Published in Indian Express Pune Appointments supplement
page III, on 2nd Oct.,03.